Speaking of cost and a consumer’s preference for buying low-cost gifts, Flurry also notes that the most popular gifted device over the holidays was a WiFi-only tablet. Traditionally, the WiFi-only models are the least expensive option for customers shopping for a tablet. They are more affordable than a smartphone, which comes with a contract or a high off-contract price. The WiFi model is also much less costly than a cellular-capable tablet that has a higher price tag due to the enclosed cellular radio which allows the device to connect to a carrier’s network.
